Al Baik expansion in Middle East

In April 2012, Albaik Food Systems, a well-known Saudi fast-food chain, signed a lease with the Qassim Municipality to open two outlets in the capital of Qassim Province. This move was part of Albaik’s plan to expand beyond its main area in the Western Province and meet the growing demand for its broasted chicken and seafood dishes in central Saudi Arabia.

The agreement was also part of Qassim Municipality’s efforts to attract reputable businesses to improve local services and create jobs for residents. Albaik’s entry into the Qassim region was expected to boost the local economy and give residents access to its popular menu items.

This expansion was a key step in Albaik’s growth plan, showing the company’s commitment to increasing its presence across Saudi Arabia. By the end of 2024, Albaik had opened many locations across Saudi Arabia, Bahrain, and the United Arab Emirates, becoming a well-known brand in the region.